Apple has no rivals: Vision Pro offers not a killer app, but a killer platform
Cook's wish at Apple is to put Jobs's name HE Tuber together, and through the release of Vision Pro, in a sense, he can prove that Cook has done it. New concepts such as spatial computing and XR have since been bound to Apple. In this article, the author invited many people who are close to Apple and the Apple industry chain to conduct an in-depth discussion.
On June 6, 2023, Apple released its first spatial computing device-Vision
Pro at WWDC (Worldwide Developers Conference).
Apple CEO Cook’s definition of Vision Pro is: “Just as Mac brought us into the era of personal computing and iPhone brought us into the era of mobile computing, Apple Vision Pro will bring us into the era of spatial computing.”
From HTC VIVE, Google Glass, Oculus, Pico
on the road of XR (AR/VR/MR) technology, world-class technology companies have been exploring one after another, but so far there has not been an XR product that can truly change human life.
After WWDC, practitioners in the consumer technology field were excited, recalling the explorations of those martyrs, and asked the same question: "Will Apple Vision Pro be the one to cross the XR technology gap and become a pioneer that changes the lives of the public?"
There is no doubt that Vision Pro will, like the iPhone
use XR technology to provide an unprecedented user experience and profoundly change the way humans work and live.
1. Vision Pro is the killer platform
"Apple is not pursuing killer applications at this stage. What Vision Pro realizes and defines is people's imagination of computing platforms in the next ten years. This includes huge high-definition screens, ultra-high brightness, stable SLAM technology and spatial recognition , and various ways of interacting.”
At the closed-door seminar, Mutrics manager Li Ran said
Li Ran's main business in recent years has been to help a number of top domestic technology companies explore the product form of XR technology and form product demos. The products he has built have even been purchased by Apple for reference.
We need to clearly understand that Apple’s definition of Vision Pro is a spatial computing platform, rather than a specific application in a certain scene. As a leading global hardware manufacturer, Apple does not need to enter a specific scenario or application.
Like the iPhone, the important value of the first-generation iPhone is that it defined the user experience-centered software and hardware standards for mobile computing devices, and brought the Apple Store to form a complete ecosystem.
“At this stage, who needs the killer app?”
It is a startup company in the XR field. For startups, everything from hardware to software to interaction needs to be gradually accumulated. No one can become a platform product from the beginning.
Apple is different. What Apple wants to do from the beginning is a computing platform. In the eyes of industry practitioners, Vision Pro has done it.
Why did Apple do it? Like the iPhone, it’s still because of the user-centered product experience. Otherwise, no matter how good the engineering technology is, it will not be able to ship in large quantities without considering the user experience.
According to Li Ran, after communicating with partners who have experienced Vision Pro in depth, the feedback he received is that Vision Pro will not feel any discomfort after heavy use for 4-6 hours.
You must know that one of the major experience challenges of XR devices is that they are prone to dizziness. As a senior experiencer in this field, except for Vision Pro, there is currently no product that can completely get rid of the problem of dizziness.
In the next few days, we may hear a lot of news about Vision Pro production reduction. This is normal. Production reduction does not mean no production. On the contrary, it will promote a kind of "technology envy". Whoever owns Vision Pro first will be the leader in technology. The enviable center of the circle.
